Cognos Analytics 11 is the all-new Cognos product built for self-service business analytics, competing with the likes of Tableau and Microsoft BI. Pam Denny at IBM created a 13-part video series about this new entitlement here:
https://www.youtube.com/playlist?list=PLOBy7UFdPupclhOayxt8jrebiSZqZiv3R
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